The goal with FCP Euros design language is to provide a visual structure that both consumers and creators can rely on to identify, work with, and build upon the brand.

In all designs we must clearly communicate, inspire confidence, emotionally connect, and unmistakably look like an FCP Euro production. 

There are three structural elements to our visual brand: the logo, color palette, and typography. These are the building blocks used to achieve the goals above. Proper use of these elements will ensure visual consistency and prevent our designs from feeling disjointed or unfamiliar. It's important to always use at least two of three brand elements when creating new assets. Using all three in every design is recommended but optional to allow room to experiment and grow the brand identity.